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About Us

Who We are

And What Matters to us

Rent Appeal is an Atlanta based property management company that began in 2013, guided by the principles of simplicity, efficiency and passion. Over my career, I’ve heard dozens of Atlanta property managers say they can’t wait to retire or sell the company. Property management is a tough business that attempts to negotiate the tension between owners and tenants. When properly managed, it has the potential to benefit both parties.

When managing the place that people call home, it can be difficult to set proper expectations for maintenance, late rent, lease violations, and other day to day tasks. You may think that managers need to “take the emotion out of it”, but if we did that, tenants wouldn’t be inclined to stay long term. We have to create balance within the tenant, landlord and vendor world. By doing so consistently, we can create strong, lasting relationships.

Rent Appeal has a strong focus on property preservation and proactive maintenance. We believe that a property should not be marketed until it is completely “turn-key” ready. Attention to detail pays off when we get full price offers and multiple qualified applicants. We select properties for our portfolio based on the owner being like-minded and not because of potential profit.

Owners can easily take the cheap route with repairs and maintenance, but they will not be a good fit for our structure. We seek out well-maintained properties and are able to find well-qualified, serious tenants as a result. We consider this landlord/management relationship to be long term and much like that of a marriage. There may be differences of opinion along the journey, but as long as we can agree on the destination, we’ll arrive there together.

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Our Team Of Experts

Jennifer Whaley


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Cara Cragin


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Itzel Ortiz

Office Manager

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Naomi Taylor

Maintenance Manager

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Fernando Ramos

Maintenance Coordinator

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Jay Munoz Negrete

Office Administrator

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Rachel Johnson

Property Manager Assistant

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Stephanie Keen

Resident Coordinator

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Laura Piombino

Application Coordinator

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Sharen Fatha

Property Manager Assistant

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Allyson Baker

Property Manager Assistant

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Helena Hamilton


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