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How to Price Your Atlanta Home to Rent

How to Price Your Atlanta Home to Rent
Are you a property owner in Atlanta considering renting out your home? One of the most crucial steps in the rental process is pricing your home correctly. Setting the right rental price can mean the difference between attracting high-quality tenants and struggling to fill vacancies. So, how do you determine the ideal rental for your Atlanta home?  In this blog, we'll dive into the factors influencing rental prices in the Atlanta market and provide tips to help you set a competitive price that maximizes your profits while attracting desirable renters.

Factors to Consider When Pricing Your Atlanta Home to Rent

As a homeowner in Atlanta, determining the appropriate rental price for your property is crucial to attracting quality tenants while maximizing your profits.  Here are various factors to consider when pricing your Atlanta home to rent:


The location of your property is one of the most important factors to consider when setting rental prices. Generally, properties in desirable areas with easy access to amenities, transportation, and entertainment tend to command higher rents. On the other hand, properties in less desirable areas, such as those with higher crime rates or poor public transport links, may require lower rental prices to attract tenants.

Size of the Property

Larger homes or apartments tend to command higher rental rates than smaller ones, all other factors being equal.  However, the rental price per square foot may decrease as the property size increases. So, you'll need to balance the size of your property and the rental price you set.

Amenities and Features

Properties that offer desirable features, such as modern appliances, updated kitchens and bathrooms, and in-unit laundry facilities, may command higher rents.  Rent-Appeal-updated-kitchen-amenities Additionally, properties that offer amenities tenants look for such as a pool, gym, or on-site parking may be more appealing to renters and, therefore, may command higher rents.

Age and Condition of the Property

Newly built or recently renovated properties tend to command higher rent than older, outdated ones. However, if your property is older, well-maintained, and updated over time, it may still command a competitive rental price.

Rental Market Trends

The rental market trends in your area are another crucial consideration when setting rental prices. If there’s high demand for rental properties in your area, you may be able to set a higher rental price.  Conversely, if a surplus of rental properties is available, you may need to lower your rent to attract tenants.

Researching Rental Prices in Atlanta

Before setting a rental price for your Atlanta home, it's essential to research the rental prices in your area. Here are a few ways to do that:

Online Resources for Researching Rental Prices

Websites such as Zillow, Trulia, and Rentometer can help you see what other properties in your area are renting for. You can also use online classifieds like Craigslist to get an idea of the rental prices for similar properties in your area.

Working With a Property Management Company

Real estate agents and property management companies have access to local market data and can help you set a competitive rental price for your home.

Conducting a Comparative Market Analysis

A comparative market analysis (CMA) is a report that compares your property to similar properties in your area that you have recently rented.  Rent-Appeal-rental-market-analysis A CMA can help you determine the rental price range for your home based on the local rental market trends.

Setting the Rental Price for Your Atlanta Home

After researching the rental prices in your area, it's time to set the rental price for your Atlanta home. Here are some factors to consider:
  • Determining the Market Value of Your Property: You'll need to determine the market value of your property by looking at the rental prices for similar properties in your area. This can be done using online resources or working with a real estate agent.
  • Accounting for Expenses and Potential Vacancy Periods: You'll need to account for expenses such as property taxes, insurance, and maintenance costs when setting the rental price for your home. You'll also need to consider potential vacancy periods, which can occur when you're between tenants.
  • Balancing Rental Income With Tenant Demand: While you want to set a rental price that maximizes your income, you must also balance that with the demand for rental properties in your area. If the demand is high, you may be able to set a higher rental price. Low demand means you need to lower your rental price.

Marketing Your Rental Property in Atlanta

To successfully market your rental property in Atlanta, you must create a compelling listing, advertise your property through various channels, and attract and screen potential tenants.  This involves taking high-quality photos of your property, writing a detailed description of its features and amenities, and advertising through online classifieds, social media, and rental listing websites.  Rent-Appeal-property-marketing You should also conduct property viewings and verify tenant information to ensure that they’re reliable and responsible. By taking these steps, you can attract a wider audience and increase the chances of finding a suitable tenant for your property.

Adjusting Rental Prices as Needed

Adjusting rental prices is essential to marketing your rental property in Atlanta. Regularly monitoring the rental market and competition can ensure that your rental prices remain competitive and attract and retain tenants.  Factors to consider when adjusting and setting rental prices include market trends, industry competition, tenant satisfaction and retention rates, and potential vacancy periods.


Pricing your Atlanta home to rent is a crucial step in ensuring that you attract potential tenants and generate a steady stream of rental income.  By considering factors such as location, property size and features, age and condition, rental market trends, and competition in the area, you can determine a rental price that is both competitive and profitable.  By taking the time to research, market, and price your Atlanta rentals effectively, you can increase your chances of success and generate a steady stream of rental income. Ready to rent out your Atlanta home? Contact Rent Appeal today!